Pim will play an important role in driving our growth and portfolio ambitions. As MIK continues to strengthen its market position, we remain focused on introducing new products and accelerating growth in both OEM and aftermarket (AM) segments. A strong emphasis will be placed on brand activation and building impactful OEM partnerships — areas where Pim will make a valuable contribution.

In the coming period, Pim will be reaching out to many of our partners and stakeholders. Feel free to connect with him directly at pim.ruhl@mikclickgo.com.
Welcome aboard, Pim — we’re excited about the journey ahead!